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Author Archives: mjlennox (M.A.)

Using the tools of discourse analysis to set the UX writing strategy

Linguistics, UX WritingBy mjlennox (M.A.)April 3, 2022Leave a comment

Linguistics for UX writing (Part I) – how to effectively construct meaning & purpose through a core conversation

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Protected: UX Writing für neues Produktselektions-Tool von KSB (2021/22)

B2B, UX WritingBy mjlennox (M.A.)March 6, 2022

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The Dancing Zen Monk

CocktailBy mjlennox (M.A.)February 4, 2022Leave a comment

A new matcha cocktail that turns fruits of the autumn/winter into a creamy-rich sensation.

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Protected: KSB – Conversational Contact Matching (2020/21)

B2B, Conversation Design, UX Concept, UX WritingBy mjlennox (M.A.)September 19, 2021

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The Jade Peach

CocktailBy mjlennox (M.A.)July 1, 2021Leave a comment

When juicy peach and umami matcha come together, golden rum & vanilla are the witnesses of this fruitful marriage

Immortals’ Nectar

CocktailBy mjlennox (M.A.)June 10, 2021Leave a comment

This new, mango worshipping cocktail is based on a refreshing & healthy Southeast Asian dessert.

MangCoco Daiquiri

CocktailBy mjlennox (M.A.)May 28, 2021Leave a comment

My first cocktail creation – inspired by the upcoming summer season

Personality makes the difference: Von der Marke zum Dialogstil eines Bots

Conversation Design, Interactive Post, UX WritingBy mjlennox (M.A.)January 15, 2021Leave a comment

Teste selbst den Unterschied! Auf welchen 2 bekannten Automotive-Marken basieren meine Chatbot-Beispiele?

The Art of Persuasive Communication – And How to Automate it

Conversation Design, Linguistics, Research & AnalysisBy mjlennox (M.A.)November 9, 2020Leave a comment

Wenn Maschinen überzeugen wollen: Einblicke in das Phänomen sprachlicher Persuasion und deren Automatisierung.

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Protected: HR-Chatbot für BITGRIP (2019/20)

B2C, Conversation Design, UX WritingBy mjlennox (M.A.)September 25, 2020

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